Agent skill · wondelai
storybrand-messaging
Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "brand script", "StoryBrand framework", "customer as hero", or "my messaging isnt resonating". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales and marketing collateral. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.
What it needs
About 9k tokens when loaded.
What this skill does
StoryBrand Messaging Framework Clarify your message so customers will listen. Customers don't buy the best products — they buy the ones they can understand the fastest. Core Principle The customer is the hero, not your brand. Your brand is the guide who helps the hero win. Position yourself as the hero and you compete with your customer; position yourself as the guide and you serve them. Scoring Goal: 10/10. Score any marketing copy or brand messaging by the Quick Diagnostic: 1 point per satisfied row (7 rows) plus up to 3 points for a one-liner that passes the cocktail party test (clear + repeatable in one hearing). Bands: 9-10 = customer is the hero, all three problem levels named, empathy + authority both shown, a 3-step plan, one obvious Direct CTA, and both success and failure stakes painted; 5-6 = SB7 partly applied but the internal problem, stakes, or CTA is missing; <=3 = brand-as-hero, feature-led, or no clear ask. Always state the current score and the specific changes needed to reach 10/10. The SB7 Framework Every compelling story follows the same pattern. Use this structure for all messaging: 1. A Character (The Hero) Core concept: The customer is the hero, and your job is to define the ONE thing they want. Be specific about that single desire. Why it works: Naming a desire opens a story gap — the distance between where the customer is and where they want to be. That tension pulls them in because they feel understood and want the gap closed. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills wondelai/storybrand-messaging--1e91bc