Agent skill · wondelai
predictable-revenue
Build a scalable outbound B2B sales machine with specialized roles (SDR, AE, CSM). Use when the user mentions "outbound sales", "Cold Calling 2.0", "cold email sequences", "sales pipeline", "SDR process", "sales development", "build an outbound sales team", or "fill my pipeline". Also trigger when setting up a B2B SaaS sales team from scratch or building a lead-qualification framework to improve close rates. Covers the three lead types (seeds/nets/spears), role specialization, the referral-email method, ANUM qualification, and pipeline math. For offer design, see hundred-million-offers. For persuasion science, see influence-psychology.
What it needs
About 7k tokens when loaded.
What this skill does
Predictable Revenue Framework A systematic approach to building a scalable, predictable B2B sales machine — the outbound prospecting system that helped Salesforce add $100M in recurring revenue. Core Principle Predictable lead generation drives predictable revenue. The biggest mistake in sales is having the same people prospect AND close — specialization creates a repeatable, scalable machine. Traditional cold calling is dead; Cold Calling 2.0 (mass, personalized cold emails that generate referrals to the right person) is the new outbound. Scoring Goal: 10/10. Score a sales process 0-10 by awarding 2 points for each of the five Quick Diagnostic rows it satisfies (prospecting/closing separated, defined outbound process, 3-month pipeline predictability, known lead-type mix, standardized SDR→AE handoff). Bands: 9-10 = role separation plus a repeatable process that predicts pipeline; 5-6 = some specialization but ad-hoc prospecting or unpredictable pipeline; ≤3 = one person prospects and closes, revenue depends on heroics. Always give the current score and the specific diagnostic rows blocking 10/10. The Three Types of Leads Not all leads are equal — treat them differently. Type Source Conversion Cost Example ------ -------- ------------ ------ --------- Seeds Word of mouth, referrals, organic Highest Lowest (takes time) Customer referral, NPS-driven Nets Marketing campaigns, inbound Medium Medium Content, SEO, webinars Spears Outbound prospecting Lower but predictable Higher (people-intensive) Cold Calling 2.0 Key insight: Most companies over-invest in nets and under-invest in spears; seeds are the best but can't be manufactured quickly. Invest accordingly — customer success and referral programs (seeds), content and paid acquisition (nets), SDR team (spears). See references/lead-types.md when deciding where to invest — it sizes the seeds/nets/spears budget split by company stage. Sales Role Specialization The #1 principle: separate prospecting from closing. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills wondelai/predictable-revenue--c75c10