Agent skill · wondelai
monetizing-innovation
Design products and pricing around validated willingness to pay, from Ramanujam & Tacke''s "Monetizing Innovation". Use when the user mentions "pricing", "how much should we charge", "willingness to pay", "pricing page", "packaging", "freemium vs free trial", "are we leaving money on the table", "nobody buys at this price", "price increase", or "good-better-best". Also trigger when designing or auditing pricing and packaging, validating willingness to pay before building, segmenting customers by value, or choosing between subscription, usage-based, and freemium models. Covers price-before-product, willingness-to-pay talks, the four failures (feature shock, minivation, hidden gem, undead), leader/filler/killer packaging, and behavioral pricing. For offers and guarantees, see hundred-million-offers. For what customers value, see jobs-to-be-done.
What it needs
About 13k tokens when loaded.
What this skill does
Monetizing Innovation A framework for designing the product around the price, distilled from Simon-Kucher partners Madhavan Ramanujam and Georg Tacke's Monetizing Innovation. Use it to validate willingness to pay before building, dodge the four monetization failures, segment customers by value, package features into tiers people actually want, choose the right monetization model, and price with behavioral science instead of gut feel. Core Principle Design the product around the price — have the willingness-to-pay talk early. 72% of new products miss their revenue targets, and the common root cause is treating price as an afterthought: build first, guess a number at launch. Price is a measure of how much customers value what you are building, which makes it the best early signal of whether to build it at all. Test willingness to pay at the concept stage and let it shape scope, segments, packaging, and the business case. Scoring Goal: 10/10. Rate pricing and packaging decisions 0-10 against the principles below. Report the current score and the specific changes needed to reach 10/10. 9-10: WTP validated at concept stage; segments built on value; leader-led tiers with killers unbundled; price metric tracks delivered value; launch monitored against pre-agreed triggers 7-8: Real WTP research, but it arrived late or packaging still carries a killer feature; monetization model chosen deliberately 5-6: Price set near launch from costs or competitors; one-size-fits-all offer; tiers or freemium copied from industry fashion 3-4: Roadmap driven by feature enthusiasm; price a finance afterthought; discounting starts in week one 0-2: No pricing conversation before launch; feature-shocked flagship, no segments, price cuts as the only lever Framework 1. Price Before Product Core concept: Have the willingness-to-pay talk while the product is still a concept — before specs freeze, before the business case is locked, before code is written. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills wondelai/monetizing-innovation--4244c2