Agent skill · wondelai
made-to-stick
Craft messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use when the user mentions "make it memorable", "no one remembers our pitch", "tagline", "value proposition", "why the message isnt landing", "curse of knowledge", or "concrete language". Also trigger when writing a pitch deck, simplifying a complex product explanation, or making a presentation more compelling. Covers the six SUCCESs traits and the curse of knowledge. For narrative brand frameworks, see storybrand-messaging. For viral sharing, see contagious.
What it needs
About 9k tokens when loaded.
What this skill does
Made to Stick Framework A framework for crafting ideas and messages that are understood, remembered, and drive lasting action. Based on decades of research into why some ideas survive and others die. Core Principle The Curse of Knowledge is the single greatest barrier to effective communication. Once we know something, we can't imagine not knowing it—which makes us bad at explaining our ideas to others. Sticky ideas aren't born, they're made: the SUCCESs framework provides six principles that make any idea more memorable and impactful. Scoring Goal: 10/10. Score any messaging (copy, presentations, campaigns, onboarding) by running the Quick Diagnostic: rate each of the six traits 1-10, then map the 6-60 total to a band (50-60 = 9-10, extremely sticky; 35-49 = 7-8, strong; 20-34 = 4-6, forgettable; below 20 = ≤3, won't stick). Always state the current score, which traits scored lowest, and the specific fix from the diagnostic's Fix column. The SUCCESs Framework Simple · Unexpected · Concrete · Credible · Emotional · Stories Not a checklist—a toolkit. Not every sticky idea uses all six, but the stickiest ideas tend to use most of them—don't force all six onto a message that only needs two. 1. Simple Core concept: Find the core of the idea and share it compactly. Simple ≠ dumbed down—it means ruthless prioritization: "if you say three things, you say nothing." The Commander's Intent: if everything else goes wrong, what ONE thing must we accomplish? For messaging: if people remember ONE thing about your product, what should it be? The inverted pyramid: lead with the most important thing; readers who stop anywhere still got the core. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills wondelai/made-to-stick--3e02a9