Agent skill · wondelai
improve-website
Guided journey from a live website that underperforms to a prioritized, evidence-backed backlog of conversion, usability, message, and speed fixes - each shipped as a testable experiment. Orchestrates eight skills phase by phase - cro-methodology, ux-heuristics, refactoring-ui, web-typography, storybrand-messaging, high-perf-browser, made-to-stick, design-everyday-things - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, DESIGN.md, IMPROVE-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to fix a landing page that isn''t converting, diagnose why visitors leave, audit for clarity and usability, or says ''the homepage feels off but a redesign didn''t help''. No site yet, create-website; converts but needs traffic, grow-website; if the friction is in a product app, not the marketing site, improve-app; if one specific flow leaks, conversion-optimization. For one framework in isolation, invoke that skill directly.
What it needs
About 12k tokens when loaded.
What this skill does
Improve a Website An interactive, resumable journey that turns a live-but-underperforming website into a ranked backlog of defensible fixes. Across eight phases it diagnoses why visitors don't convert, then fixes usability, hierarchy, typography, message, speed, memory, and errors — asking you at each decision point and recording results in docs/. Each change is tied to a reason; the big ones ship as tests. Core Principle Diagnose, fix, prove: evidence from real visitors decides what changes, and every fix ships as a testable hypothesis. Order is deliberate — research first, then usability, look, message, speed, memory, and error-tolerance, because each phase's output feeds the next. This skill sequences the phases, asks the decision questions, and records what you decide. The constituent skills carry the method — invoke them rather than improvising their frameworks. Journey Map Phase Skill Question it answers Artifact --- --- --- --- 1 cro-methodology Why don't visitors convert, and which fix moves the most money? Extends docs/METRICS.md, docs/WEBSITE.md, docs/EXPERIMENTS.md — GATE 2 ux-heuristics Where do visitors stumble before they weigh the offer? Extends docs/DESIGN.md, docs/EXPERIMENTS.md 3 refactoring-ui Does the page look as clear as it reads? Extends docs/DESIGN.md, docs/EXPERIMENTS.md 4 web-typography Can visitors comfortably read the copy? Extends docs/DESIGN.md, docs/EXPERIMENTS.md 5 storybrand-messaging Does a stranger grasp the offer in five seconds? Extends docs/POSITIONING.md, docs/EXPERIMENTS.md 6 high-perf-browser Does the page arrive before patience runs out? Extends docs/METRICS.md, docs/WEBSITE.md, docs/EXPERIMENTS.md 7 made-to-stick Is the idea memorable enough to survive to the decision? Extends docs/POSITIONING.md, docs/EXPERIMENTS.md 8 design-everyday-things Do the visitors who act ever get stuck? Extends docs/DESIGN.md, docs/EXPERIMENTS.md Operating Rules 1. Resume first. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills wondelai/improve-website--f7e97f