Agent skill · wondelai
grow-website
Guided journey from a website with traffic it under-converts to a research-driven growth engine that captures more leads, persuades more buyers, sells a sharper offer, and earns referrals. Orchestrates eight skills phase by phase - cro-methodology, scorecard-marketing, storybrand-messaging, made-to-stick, influence-psychology, hundred-million-offers, contagious, one-page-marketing - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, OFFER.md, MARKETING.md, GROW-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to raise conversion on a site that already has traffic, capture more leads, sharpen a weak offer, add referral loops, or says ''my site gets visitors but nobody buys''. If a broken funnel or usability friction is the real blocker, run improve-website first; if there is no site yet, use create-website; for one leaking flow, conversion-optimization. For one framework in isolation, invoke that skill directly.
What it needs
About 12k tokens when loaded.
What this skill does
Grow a Website Take a site that already has traffic and under-monetizes it, and turn it into a research-driven growth engine: more leads captured, more buyers persuaded, a sharper offer, and visitors who bring more visitors. This journey runs eight phases — the agent asks before it decides at every fork, and all state lives in docs/ so you can stop and resume across sessions. It sequences the work; it does not redesign the site on a hunch. Core Principle Most traffic problems are conversion problems in costume: capture and convert the visitors you have before buying more. This skill sequences the phases, asks the decision questions, and records every choice in docs/. The constituent skills carry the method — invoke them rather than improvising their frameworks. Research comes before optimization, and the offer comes before the page polish, always. Journey Map Phase Skill Question it answers Artifact --- --- --- --- 1. Discover why visitors leave cro-methodology Why do visitors not convert, and what is worth testing? Extends docs/WEBSITE.md, docs/METRICS.md, docs/EXPERIMENTS.md 2. Capture the not-ready 97% scorecard-marketing How do we keep the leads who aren't ready to buy? Extends docs/WEBSITE.md, docs/MARKETING.md 3. Clarify the message storybrand-messaging Can a stranger tell what we do in five seconds? Extends docs/POSITIONING.md 4. Make the message stick made-to-stick Will they remember it when they are ready to buy? Extends docs/POSITIONING.md, docs/WEBSITE.md 5. Add proof and triggers influence-psychology Why should they believe us, and act now? Extends docs/WEBSITE.md 6. Rebuild the offer hundred-million-offers Is the thing we sell irresistible? Extends docs/OFFER.md, docs/EXPERIMENTS.md 7. Engineer shareability contagious Will visitors bring us more visitors? Extends docs/MARKETING.md, docs/WEBSITE.md 8. Connect the lifecycle one-page-marketing Do the wins link into one compounding engine? Extends docs/MARKETING.md, docs/METRICS.md Operating Rules 1. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills wondelai/grow-website--048efb