Agent skill · wondelai
blue-ocean-strategy
Create uncontested market space using value innovation instead of competing head-to-head. Use when the user mentions "blue ocean", "red ocean", "strategy canvas", "ERRC framework", "value innovation", "non-customers", "buyer utility map", "the market is too crowded", "how do we stand out", or "escape the price war". Also trigger when exploring a new market category, or finding underserved or non-customers. Covers the Four Actions Framework, Six Paths, buyer utility map, and value-cost trade-offs. For real strategy formulation and bad-strategy detection, see good-strategy-bad-strategy. For tech adoption strategy, see crossing-the-chasm. For product positioning, see obviously-awesome.
What it needs
About 8k tokens when loaded.
What this skill does
Blue Ocean Strategy Framework Strategic framework for creating uncontested market space that makes the competition irrelevant, based on the simultaneous pursuit of differentiation and low cost. Core Principle Don't compete in bloody red oceans. Create blue oceans of uncontested market space. Most companies fight for share in existing industries; winners create new market space where competition is irrelevant by delivering a leap in value for both buyers and themselves. Competition-based strategy is zero-sum — value innovation creates new demand and breaks the value-cost trade-off. Scoring Goal: 10/10. Score a strategy by how many of the five Quick Diagnostic rows it satisfies, mapped to the bands below: 9-10 — divergent strategy-canvas curve, eliminates AND creates factors, breaks the value-cost trade-off, converts non-customers, and delivers a 10x utility leap (all 5 rows). 7-8 — value innovation is real but one gate is weak (e.g. strong divergence and cost cuts, but still chasing existing customers rather than non-customers). 5-6 — differentiation without cost cuts, or cost cuts without a value leap: better than rivals on the same factors, not yet value innovation (2-3 rows). <=3 — competes on the same factors as rivals with a look-alike canvas curve: a red ocean (0-1 rows). Report the current score, which diagnostic rows fail, and the specific ERRC/Six-Paths moves needed to reach 10/10. Framework 1. Red Ocean vs. Blue Ocean Core concept: Red oceans are existing market spaces where rivals fight over shrinking profits; blue oceans are new market spaces where the competition is irrelevant. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills wondelai/blue-ocean-strategy--75a86e