Agent skill · marketing growth · sundial-org
geo-optimization
Generative Engine Optimization (GEO) for AI search visibility. Optimize content to appear in ChatGPT, Perplexity, Claude, and Google AI Overviews. Use when optimizing websites, pages, or content for LLM discoverability and citation.
Why this skill is useful
Provides specific strategies and templates for optimizing content for AI search visibility that the AI wouldn't reliably generate on its own.
What it needs
About 8k tokens when loaded. Last updated 2026-03-07. 639 stars on the source repository.
What this skill does
GEO: Generative Engine Optimization Optimize content to appear in AI-powered search engines (ChatGPT, Perplexity, Claude, Google AI Overviews). GEO is about being parseable, quotable, and authoritative — not keyword stuffing. --- Quick Reference Goal Tactic ------ -------- Get cited in AI answers Add specific statistics, quotable facts Appear in comparisons Create definitive comparison tables Answer user questions Comprehensive FAQ sections Establish entity Clear first-paragraph definitions Build authority Third-party mentions, backlinks, freshness signals --- GEO vs SEO: Key Differences Aspect Traditional SEO GEO -------- ----------------- ----- Goal Rank on SERPs Get cited in AI responses Keywords Exact match matters Semantic understanding Content style Can be promotional Must be factual, neutral Structure Headers for scanning Headers + parseable data Links Backlinks for authority Citations + entity mentions Freshness Helpful Critical (LLMs prefer recent) Format Long-form wins Quotable chunks win --- The GEO Audit Checklist Score each page 0-2 points per item (0=missing, 1=partial, 2=excellent): 1. Entity Clarity (Max 10 pts) [ ] First paragraph clearly defines what/who the entity is [ ] Entity name used consistently throughout [ ] Clear category placement ("X is a [type of thing]") [ ] Relationship to other known entities stated [ ] Wikipedia-style objectivity in tone 2. Quotable Facts (Max 10 pts) [ ] Specific numbers present (not "many" or "fast") [ ] Statistics are current and sourced [ ] Claims are concrete and verifiable [ ] Key facts in standalone sentences (easy to extract) [ ] "By the numbers" or facts section exists 3. FAQ Coverage (Max 10 pts) [ ] FAQ section exists [ ] Questions match how users prompt LLMs [ ] Answers are direct and complete [ ] FAQ schema markup implemented [ ] Covers "what is", "how does", "why", "vs" questions 4. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills sundial-org/geo-optimization