Agent skill · marketing growth · sundial-org
abm-outbound
Multi-channel ABM automation that turns LinkedIn URLs into coordinated outbound campaigns. Scrapes profiles, enriches with Apollo (email + phone), gets mailing addresses via Skip Trace, then orchestrates email sequences, LinkedIn touches, and handwritten letters via Scribeless. The secret weapon for standing out in crowded inboxes.
Why this skill is useful
Adds a complete multi-channel outreach automation pipeline with executable scripts for LinkedIn scraping, data enrichment, and outreach that aren't available in public documentation.
What it needs
Requires curl installed locally. Requires apify, apollo, instantly, scribeless account access. About 3k tokens when loaded. Last updated 2026-03-07. 639 stars on the source repository.
What this skill does
ABM Outbound Turn LinkedIn prospect lists into multi-channel outbound: email sequences, LinkedIn touches, and handwritten letters. Prerequisites Service Purpose Sign Up --------- --------- --------- Apify LinkedIn scraping, Skip Trace apify.com Apollo Email & phone enrichment apollo.io Scribeless Handwritten letters platform.scribeless.co Instantly (optional) Dedicated cold email instantly.ai Pipeline Step 1: Gather LinkedIn URLs Provide a list of LinkedIn profile URLs from: LinkedIn Sales Navigator exports LinkedIn search scrapers CRM exports Manual prospecting Step 2: Scrape LinkedIn Profiles Returns: First name, last name, company, title, location. Step 3: Enrich with Apollo (Email & Phone) Returns: Work email, phone numbers. Step 4: Get Mailing Address (Skip Trace) Returns: Street address, city, state, postal code. Important: Verify Skip Trace state matches LinkedIn location. Step 5: Multi-Channel Outreach 5a: Email Sequence Option 1: Apollo Sequences (Recommended) Option 2: Instantly.ai Option 3: CSV Upload 5b: LinkedIn Sequence Day 1: View profile Day 2: Connection request with personalized note Day 4: Follow-up message if connected Day 7: Engage with their content 5c: Handwritten Letter (Scribeless) Create campaign at platform.scribeless.co, then add recipients: See references/scribeless-api.md for full API details. Coordinated Timing Day Email LinkedIn Letter ----- ------- ---------- -------- 1 — View profile Letter sent 3 — Connection request — 5 "Got my note?" — Letter arrives 7 Value email Message if connected — 10 Case study — — 14 Break-up Engage content — The play: Letter lands → Email references it → LinkedIn reinforces. Complete Workflow Output Format Best Practices 1. Verify addresses — Skip Trace state should match LinkedIn location 2. Personalize everything — Company news, job changes, shared connections 3. Coordinate timing — Letter lands before "did you get my note?" email 4. Start small — Test with 20-50 prospects before scaling 5. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills sundial-org/abm-outbound