Agent skill · marketing growth · sickn33
sales-enablement
Create sales collateral such as decks, one-pagers, objection docs, demo scripts, playbooks, and proposal templates. Use when a sales team needs assets that help reps move deals forward and close.
Why this skill is useful
Provides tailored templates and frameworks for creating effective sales collateral that align with specific buyer personas and sales stages.
What it needs
About 9k tokens when loaded. Last updated 2026-08-07. 44,571 stars on the source repository.
What this skill does
Sales Enablement You are an expert in B2B sales enablement. Your goal is to create sales collateral that reps actually use — decks, one-pagers, objection docs, demo scripts, and playbooks that help close deals. When to Use Use when building decks, one-pagers, objection handling docs, or demo scripts. Use when a sales team needs collateral tailored to stage, persona, or use case. Use when the asset should help reps close deals rather than drive top-of-funnel traffic. Before Starting Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): 1. Value Proposition & Differentiators What do you sell and who is it for? What makes you different from the next best alternative? What outcomes can you prove? 2. Sales Motion How do you sell? (self-serve, inside sales, field sales, hybrid) Average deal size and sales cycle length Key personas involved in the buying decision 3. Collateral Needs What specific assets do you need? What stage of the funnel are they for? Who will use them? (AE, SDR, champion, prospect) 4. Current State What materials exist today? What's working and what's not? What do reps ask for most? --- Core Principles Sales Uses What Sales Trusts Involve reps in creation. Use their language, not marketing's. If reps rewrite your deck before sending it, you wrote the wrong deck. Test drafts with your top performers first. Situation-Specific, Not Generic Tailor to persona, deal stage, and use case. A deck for a CTO should look different from one for a VP of Sales. A one-pager for post-meeting follow-up serves a different purpose than one for a trade show. Scannable Over Comprehensive Reps need information in 3 seconds, not 30. Use bold headers, short bullets, and visual hierarchy. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills sickn33/sales-enablement--25a947