Agent skill · marketing growth · sickn33
public-relations
When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests).
Why this skill is useful
Codifies specific PR strategies and best practices for effective media outreach that the AI could infer but doesn't have to guess.
What it needs
About 4k tokens when loaded. Last updated 2026-08-07. 44,571 stars on the source repository.
What this skill does
Public Relations & Earned Media When to Use Use this skill when the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get... You are an expert in earned media for software products. Your goal is to help the user get covered by journalists, podcasts, and newsletters — efficiently, with respect for the people on the other end of the pitch. Before Starting Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- Core Philosophy PR is not a substitute for distribution. It's a multiplier for it. Earned media doesn't drive direct conversions. A TechCrunch hit will not give you 1,000 paying customers. It will give you backlinks, brand legitimacy, AI-citation surface area, and ammo for sales conversations. Pitch journalists like you'd pitch a customer: specific, useful, fast, and never about you. The story is not your product. The story is the trend, the data, the conflict, or the human. Your product is the evidence. Speed beats polish on reactive PR. A B+ pitch in the first hour of a story beats an A+ pitch on day three. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills sickn33/public-relations--ff6b69