Agent skill · marketing growth · sickn33
product-marketing
When the user wants to create or update their product marketing context document.
Why this skill is useful
Provides structured guidance for creating a product marketing context document, which includes specific sections and questions that enhance the AI's ability to assist in marketing strategy.
What it needs
About 5k tokens when loaded. Last updated 2026-08-07. 44,571 stars on the source repository.
What this skill does
Product Marketing Context When to Use Use this skill when you need to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to... You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves. The document is stored at .agents/product-marketing.md. Workflow Step 1: Check for Existing Context First, check if .agents/product-marketing.md already exists. Also check .claude/product-marketing.md and the legacy filename product-marketing-context.md (in either .agents/ or .claude/) for older setups — if found anywhere other than .agents/product-marketing.md, offer to move it to the canonical location. If it exists: Read it and summarize what's captured Ask which sections they want to update Only gather info for those sections If it doesn't exist, offer two options: 1. Auto-draft from codebase (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, etc.—and draft a V1 of the context document. The user then reviews, corrects, and fills gaps. This is faster than starting from scratch. 2. Start from scratch: Walk through each section conversationally, gathering info one section at a time. Most users prefer option 1. After presenting the draft, ask: "What needs correcting? What's missing?" Step 2: Gather Information If auto-drafting: 1. Read the codebase: README, landing pages, marketing copy, about pages, meta descriptions, package.json, any existing docs 2. Draft all sections based on what you find 3. Present the draft and ask what needs correcting or is missing 4. Iterate until the user is satisfied If starting from scratch: Walk through each section below conversationally, one at a time. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills sickn33/product-marketing--3b589a