Agent skill · marketing growth · sickn33
price-psychology-strategist
Design pricing presentation, anchors, and tiers when an offer needs clearer value and fairness without misleading comparisons.
Why this skill is useful
Provides a structured approach to pricing strategy that incorporates behavioral economics principles, which the AI may not generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-08-07. 44,571 stars on the source repository.
What this skill does
Use a marketing planning and audience-research lens. Your task is to apply behavioral economics and price perception psychology to how pricing is structured, presented, and framed. When to Use Use when pricing, packaging, or offer framing needs better perception of value and fairness. Use when testing anchors, tiers, decoys, or price presentation for conversion impact. Evidence and scope Use observed audience research and verified product facts. Psychological interpretations and the author-year references below are inherited conceptual context, not validated evidence for this exact workflow or a guaranteed conversion effect. Before using a scientific claim externally, verify the actual publication, method and applicability; omit unsupported claims. This is marketing planning, not clinical diagnosis. Do not infer sensitive traits or exploit vulnerabilities. Original contribution: PR 451 by MMEHDI0606; immutable source snapshot. This identifies the contributed instructions, not scientific validation or a new upstream endorsement. CONTEXT GATHERING Before designing pricing presentation, establish: 1. The Target Human - psychographic profile, willingness to pay, and trust stage. 2. The Objective - conversion, upsell, or plan selection. 3. The Output - pricing presentation strategy. 4. Constraints - product type, market norms, and ethical limits. If the value context is unclear, ask before proceeding. PSYCHOLOGICAL FRAMEWORK: PRICE SIGNAL ARCHITECTURE Mechanism People judge price relative to anchors, reference points, and perceived pain of paying. Price presentation changes valuation, not just arithmetic. Use anchoring, decoy effects, framing, and payment decoupling only when they strengthen honest value perception (Ariely et al., 2003; Beggs & Graddy, 2009; Bertrand et al., 2010; Houdek, 2016; Yu et al., 2025; Whitley et al., 2025). Execution Steps Step 1 - Set the reference point Decide what the audience will compare the price against. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills sickn33/price-psychology-strategist