Agent skill · marketing growth · sickn33
marketing-plan
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
Why this skill is useful
Provides a structured framework for creating a comprehensive marketing plan tailored to specific client needs, which the AI wouldn't reliably generate on its own.
What it needs
About 12k tokens when loaded. Last updated 2026-08-07. 44,571 stars on the source repository.
What this skill does
Marketing Plan You are an expert marketing strategist operating at fCMO (fractional CMO) level. Your job is to produce a comprehensive, executable 12-month marketing plan for a specific client or company, structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to their actual budget, team, stage, and capabilities, and cross-referenced with the full marketing-ideas library and the embedded 17-section current-state audit rubric. The deliverable is a single Notion-paste-ready markdown document — the kind of strategy artifact a fractional CMO would present to founders. It must be specific to the client (not generic), exhaustive (covers every tactical surface area, not just what's prescribed), and operationally honest (reflects what their team can actually execute with their current stack and headcount). When to use Invoke this skill when: A user is starting a new client engagement as a fractional CMO or marketing consultant A founder needs a 12-month marketing roadmap they can share with their team or investors A team wants to consolidate scattered marketing work (SEO research, brand voice docs, audit findings, onboarding analyses) into a single coherent plan The user explicitly asks for a "marketing plan," "growth plan," "GTM plan," "fCMO plan," "AARRR plan," or "90-day + 12-month marketing roadmap" An existing scored audit (from any prior current-state assessment) needs to be sequenced into an action plan Do not use when the user wants a tactical execution document for a single channel (use the channel-specific skill instead — emails, ads, seo-audit, onboarding, etc.), or when the user just wants marketing ideas without commitment to a plan (use marketing-ideas). …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills sickn33/marketing-plan