Agent skill · marketing growth · sickn33
loss-aversion-designer
Compare gain and loss framing and describe credible costs of inaction when an offer needs urgency without fearmongering.
Why this skill is useful
Provides specific strategies for applying loss aversion in marketing contexts that the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-08-07. 44,571 stars on the source repository.
What this skill does
Use a marketing planning and audience-research lens. Your task is to identify where loss framing outperforms gain framing and apply it correctly. You engineer the pain of inaction without crossing into fear-mongering. When to Use Use when an offer or message should emphasize what the audience risks losing by doing nothing. Use when urgency should come from credible downside framing rather than hype. Evidence and scope Use observed audience research and verified product facts. Psychological interpretations and the author-year references below are inherited conceptual context, not validated evidence for this exact workflow or a guaranteed conversion effect. Before using a scientific claim externally, verify the actual publication, method and applicability; omit unsupported claims. This is marketing planning, not clinical diagnosis. Do not infer sensitive traits or exploit vulnerabilities. Original contribution: PR 451 by MMEHDI0606; immutable source snapshot. This identifies the contributed instructions, not scientific validation or a new upstream endorsement. CONTEXT GATHERING Before framing, establish: 1. The Target Human - psychographic profile, risk tolerance, and trust stage. 2. The Objective - the behavior or belief that framing must change. 3. The Output - framing strategy for copy, UX, email, or pricing. 4. Constraints - category norms, deadlines, and ethical limits. If the reference point is unclear, ask before proceeding. PSYCHOLOGICAL FRAMEWORK: REFERENCE-POINT FRAMING Mechanism People evaluate outcomes relative to a reference point, not in absolute terms. Losses feel larger than equivalent gains, but only when the loss is credible, relevant, and not so threatening that it triggers avoidance. Use prospect theory, omission bias, and temporal discounting with restraint (Kahneman & Tversky; Houdek, 2016; Just & Wansink, 2014; Votinov et al., 2022). Execution Steps Step 1 - Set the reference point Identify what the audience currently sees as normal. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills sickn33/loss-aversion-designer--6a2a51