Agent skill · marketing growth · sickn33
lead-magnets
Plan and optimize lead magnets for email capture and lead generation. Use when designing gated content, checklists, templates, downloadable resources, or other offers that convert visitors into subscribers.
Why this skill is useful
Provides specific strategies and frameworks for creating effective lead magnets that enhance email capture and lead generation.
What it needs
About 7k tokens when loaded. Last updated 2026-08-07. 44,571 stars on the source repository.
What this skill does
Lead Magnets You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption. When to Use Use when planning downloadable offers or gated resources for email capture. Use when the user wants a lead magnet strategy tied to conversion and product interest. Use when deciding what to give away, not just writing the asset itself. Before Planning Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): 1. Business Context What does the company do? Who is the ideal customer? What problems does your product solve? 2. Current Lead Generation How do you currently capture leads? What lead magnets or offers do you have? What's your current conversion rate on email capture? 3. Content Assets What existing content could be repurposed? (blog posts, guides, data) What expertise can you package? What templates or tools do you use internally? 4. Goals Primary goal: email list growth, lead quality, product education? Target audience stage: awareness, consideration, or decision? Timeline and resource constraints? --- Lead Magnet Principles 1. Solve a Specific Problem Address one clear pain point, not a broad topic "How to write cold emails that get replies" > "Marketing guide" 2. Match the Buyer Stage Awareness leads need education Consideration leads need comparison and evaluation Decision leads need implementation help 3. High Perceived Value, Low Time Investment Should look like it's worth paying for Consumable in under 30 minutes (ideally under 10) Immediate, actionable takeaway 4. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills sickn33/lead-magnets--ad8bcf