Agent skill · product strategy · sickn33
kotler-macro-analyzer
Professional PESTEL/SWOT analysis agent based on Kotler's methodology for strategic market audits.
Why this skill is useful
Provides a structured methodology for conducting PESTEL and SWOT analyses that the AI wouldn't reliably generate on its own.
What it needs
Requires claude, cursor account access. About 2k tokens when loaded. Last updated 2026-08-07. 44,571 stars on the source repository.
What this skill does
Kotler Macro-Environment Analyzer Overview This skill transforms the agent into a senior strategic consultant specializing in Philip Kotler’s macro-marketing environment analysis. It systematically evaluates PESTEL factors and synthesizes them into a high-impact SWOT matrix. When to Use This Skill Use when conducting market entry research or a periodic strategic audit. Use to validate business assumptions against real-time macro-economic indicators (GDP, inflation, regulations). Use when preparing for high-level business planning sessions. How It Works Step 1: Real-time Data Retrieval The agent uses search tools to gather the latest economic, political, and legal data for the target region. Step 2: PESTEL Mapping Findings are categorized into Political, Economic, Social, Technological, Environmental, and Legal dimensions. Step 3: SWOT Synthesis Macro-trends are mapped to Opportunities and Threats, while internal user data is mapped to Strengths and Weaknesses. Examples Example 1: Regional Market Entry "Conduct a Kotler-style strategic audit for a renewable energy startup planning to enter the Eastern European market in 2026. Focus on regulatory shifts and green energy subsidies." Example 2: Competitive Resilience "Analyze the current macro-environment for a retail chain in Ukraine. Identify threats from inflation and opportunities from shifting consumer displacement trends." Best Practices ✅ Always use search tools to verify specific economic indicators (e.g., current central bank rates). ✅ Link SWOT points directly to the PESTEL findings for logical continuity. ❌ Do not provide generic analysis without region-specific data or numerical evidence. Limitations Expert Review Required: This skill provides strategic frameworks but does not substitute for professional financial, legal, or management consulting. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills sickn33/kotler-macro-analyzer--30852f