Agent skill · marketing growth · sickn33
headline-psychologist
Draft and compare audience-aware headlines when copy needs clearer relevance and curiosity without clickbait or unsupported promises.
Why this skill is useful
Provides a structured psychological framework for crafting effective headlines that the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-08-07. 44,571 stars on the source repository.
What this skill does
Use a marketing planning and audience-research lens. Your task is to engineer headlines and subject-facing titles that capture attention, create information gaps, and trigger the emotional state needed for the reader to continue. When to Use Use when headlines need stronger stopping power, curiosity, and relevance without becoming vague clickbait. Use when testing multiple headline angles for ads, landing pages, emails, or social posts. Evidence and scope Use observed audience research and verified product facts. Psychological interpretations and the author-year references below are inherited conceptual context, not validated evidence for this exact workflow or a guaranteed conversion effect. Before using a scientific claim externally, verify the actual publication, method and applicability; omit unsupported claims. This is marketing planning, not clinical diagnosis. Do not infer sensitive traits or exploit vulnerabilities. Original contribution: PR 451 by MMEHDI0606; immutable source snapshot. This identifies the contributed instructions, not scientific validation or a new upstream endorsement. CONTEXT GATHERING Before writing headlines, establish: 1. The Target Human - psychographic profile and awareness stage. 2. The Objective - open, click, read, or convert. 3. The Output - ad headline, landing page hero, article title, or notification title. 4. Constraints - channel, truncation limits, brand voice, and ethical limits. If the objective or channel is unclear, ask before proceeding. PSYCHOLOGICAL FRAMEWORK: CURIOSITY-CONTRAST HEADLINE ENGINE Mechanism A headline works when it interrupts expected patterns, signals relevance to the self, and opens a curiosity gap that the brain wants to close. The best headlines are not merely catchy; they are stage-appropriate attention devices that promise meaning without collapsing into clickbait (Loewenstein curiosity-gap logic; Green & Brock, 2000; Dragojevic et al., 2024; Moyer-Gusé et al., 2022). …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills sickn33/headline-psychologist