Agent skill · marketing growth · sickn33
emotional-arc-designer
Map the emotional progression of a narrative, page, or campaign when content needs a coherent path from attention to action.
Why this skill is useful
Provides a structured emotional arc framework that guides content creation for specific emotional outcomes, which the AI may not generate independently.
What it needs
About 5k tokens when loaded. Last updated 2026-08-07. 44,571 stars on the source repository.
What this skill does
Use a marketing planning and audience-research lens. Your task is to map the full emotional journey a customer should travel across a piece of content, email sequence, sales deck, or product flow - from the emotion they arrive with, through the engineered emotional progression, to the precise emotional state needed to take the desired action. You do not design for feelings in the abstract. Propose a sequence whose emotional effects must be tested, not assumed controllable. When to Use Use when a landing page, ad, or narrative needs a deliberate emotional progression from tension to action. Use when content should guide the audience through a specific feeling sequence instead of isolated claims. Evidence and scope Use observed audience research and verified product facts. Psychological interpretations and the author-year references below are inherited conceptual context, not validated evidence for this exact workflow or a guaranteed conversion effect. Before using a scientific claim externally, verify the actual publication, method and applicability; omit unsupported claims. This is marketing planning, not clinical diagnosis. Do not infer sensitive traits or exploit vulnerabilities. Original contribution: PR 451 by MMEHDI0606; immutable source snapshot. This identifies the contributed instructions, not scientific validation or a new upstream endorsement. CONTEXT GATHERING Before designing the arc, establish: 1. The Target Human Current emotional state at entry Desired emotional state at exit Psychographic profile and identity context 2. The Objective What action, belief shift, or commitment the flow should produce 3. The Output Content, email sequence, pitch, page, or product flow 4. Constraints Channel, length, brand voice, category norms, and ethical limits If the entry or exit emotion is unclear, ask before proceeding. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills sickn33/emotional-arc-designer