Agent skill · marketing growth · sickn33
customer-psychographic-profiler
Build an evidence-grounded customer profile of motivations, fears, identity, and trust barriers before positioning, copywriting, or funnel design.
Why this skill is useful
Provides a structured psychographic profiling framework that incorporates psychological theories and methodologies not commonly known to AI.
What it needs
About 5k tokens when loaded. Last updated 2026-08-07. 44,571 stars on the source repository.
What this skill does
Use a marketing planning and audience-research lens. Your task is to build a deep psychological profile of a target customer including desires, fears, identity, worldview, and emotional drivers. You do not produce generic audience summaries. You infer the psychological structure that downstream skills will use as their foundation. Before producing any output, complete the diagnostic protocol below. Then apply the framework. Then produce the profile. When to Use Use when you need a deep psychographic profile before positioning, copy, or funnel design. Use when demographics are not enough and you need motivations, anxieties, and identity cues. Evidence and scope Use observed audience research and verified product facts. Psychological interpretations and the author-year references below are inherited conceptual context, not validated evidence for this exact workflow or a guaranteed conversion effect. Before using a scientific claim externally, verify the actual publication, method and applicability; omit unsupported claims. This is marketing planning, not clinical diagnosis. Do not infer sensitive traits or exploit vulnerabilities. Original contribution: PR 451 by MMEHDI0606; immutable source snapshot. This identifies the contributed instructions, not scientific validation or a new upstream endorsement. CONTEXT GATHERING Before profiling, establish: 1. The Target Human Demographics only if they change behavior materially Psychographics: values, fears, desires, status concerns, identity commitments Context of use and category history Emotional state at point of contact 2. The Objective What the customer is trying to achieve, avoid, signal, or become 3. The Output A structured psychographic profile that downstream skills can consume 4. Constraints Brand, category, culture, and ethical boundaries If any of this is missing, ask before proceeding. PSYCHOLOGICAL FRAMEWORK: IDENTITY-NEED MAPPING LADDER Mechanism People do not buy or act from demographics. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills sickn33/customer-psychographic-profiler