Agent skill · marketing growth · sickn33
content-strategy
Plan a content strategy, topic clusters, editorial roadmap, and content mix for traffic, authority, and lead generation. Use when deciding what to publish, what topics to prioritize, or how to structure a content program.
Why this skill is useful
Provides a structured approach to content strategy that includes topic clusters and prioritization methods not commonly found in generic resources.
What it needs
About 7k tokens when loaded. Last updated 2026-08-07. 44,571 stars on the source repository.
What this skill does
Content Strategy You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both. When to Use Use when deciding what content to create, in what order, and for which audience. Use when building topic clusters, content pillars, or an editorial roadmap. Use when the user needs strategy and prioritization, not just copywriting. Before Planning Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): 1. Business Context What does the company do? Who is the ideal customer? What's the primary goal for content? (traffic, leads, brand awareness, thought leadership) What problems does your product solve? 2. Customer Research What questions do customers ask before buying? What objections come up in sales calls? What topics appear repeatedly in support tickets? What language do customers use to describe their problems? 3. Current State Do you have existing content? What's working? What resources do you have? (writers, budget, time) What content formats can you produce? (written, video, audio) 4. Competitive Landscape Who are your main competitors? What content gaps exist in your market? --- Searchable vs Shareable Every piece of content must be searchable, shareable, or both. Prioritize in that order—search traffic is the foundation. Searchable content captures existing demand. Optimized for people actively looking for answers. Shareable content creates demand. Spreads ideas and gets people talking. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills sickn33/content-strategy--8309dc