Agent skill · marketing growth · sickn33
competitor-ad-intelligence
Research public competitor ads, analyze creative patterns and landing pages, and produce an evidence-labeled strategic teardown.
Why this skill is useful
Provides detailed methodologies for analyzing competitor ads and landing pages that the AI wouldn't reliably generate on its own.
What it needs
About 9k tokens when loaded. Last updated 2026-08-07. 44,571 stars on the source repository.
What this skill does
Competitor Ad Intelligence Overview Research competitor ads from Meta and Google, analyze creative patterns, map observable landing-page funnels, and produce a strategic teardown — hooks, formats, positioning bets, vulnerabilities, and counter-plays. Core principle: A competitor's public ad portfolio is partial evidence about its growth strategy. Long-running ads can indicate continued investment, but public libraries do not expose conversion performance or spend. Separate observations from hypotheses, cite every observed ad or page, and label all performance and budget inferences explicitly. When to Use This Skill "What ads are my competitors running?" "Tear down [competitor]'s ad strategy" "Find new creative angles for our paid campaigns" "Reverse-engineer [competitor]'s paid funnel" "What hooks are working in [our space]?" "Audit the ad landscape before we launch" "Find weaknesses in [competitor]'s ad strategy" "What format — video, image, carousel — is dominant in our category?" Phase 0: Intake Gather from the user: 1. Competitor names + domains (e.g., apollo.io, clay.run) 2. Your product/domain — for comparison framing 3. Channels: Meta only, Google only, or both? (default: both) 4. Depth level: Standard: Ad scrape + creative analysis + landing page analysis Deep: Standard + historical comparison + funnel reconstruction + counter-plays 5. Product category — helps frame analysis 6. Known competitor landing pages? — any URLs already spotted in their ads Phase 1: Research Meta Ads For each competitor domain, research ads visible in Meta Ad Library and public search results. Use websearch only to discover first-party library pages and candidate references: You can also visit the Meta Ad Library directly: https://www.facebook.com/ads/library/?activestatus=active&adtype=all&country=US&q=<competitorname> Prefer manual browser research. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills sickn33/competitor-ad-intelligence--1dfe76