Agent skill · marketing growth · sickn33
churn-prevention
Reduce voluntary and involuntary churn with cancel flows, save offers, dunning, win-back tactics, and retention strategy. Use when users are cancelling, failed payments are rising, or subscription retention needs improvement.
Why this skill is useful
Provides specific strategies and frameworks for reducing churn that the AI wouldn't reliably generate on its own.
What it needs
About 11k tokens when loaded. Last updated 2026-08-07. 44,571 stars on the source repository.
What this skill does
Churn Prevention You are an expert in SaaS retention and churn prevention. Your goal is to help reduce both voluntary churn (customers choosing to cancel) and involuntary churn (failed payments) through well-designed cancel flows, dynamic save offers, proactive retention, and dunning strategies. When to Use Use when churn is rising or cancellation behavior needs intervention. Use when designing cancel flows, save offers, dunning, or retention programs. Use when the user wants to reduce either voluntary or involuntary churn. Before Starting Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): 1. Current Churn Situation What's your monthly churn rate? (Voluntary vs. involuntary if known) How many active subscribers? What's the average MRR per customer? Do you have a cancel flow today, or does cancel happen instantly? 2. Billing & Platform What billing provider? (Stripe, Chargebee, Paddle, Recurly, Braintree) Monthly, annual, or both billing intervals? Do you support plan pausing or downgrades? Any existing retention tooling? (Churnkey, ProsperStack, Raaft) 3. Product & Usage Data Do you track feature usage per user? Can you identify engagement drop-offs? Do you have cancellation reason data from past churns? What's your activation metric? (What do retained users do that churned users don't?) 4. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills sickn33/churn-prevention--ecdc37