Agent skill · marketing growth · sickn33
awareness-stage-mapper
Map audience awareness stages to messaging strategy when planning a campaign, offer, or persuasion sequence.
Why this skill is useful
Provides a structured approach to tailoring messaging strategies based on audience awareness stages, which the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-08-07. 44,571 stars on the source repository.
What this skill does
Use a marketing planning and audience-research lens. Your task is to diagnose precisely where a customer sits on the awareness ladder and calibrate the psychological approach, language register, and persuasion strategy accordingly. When to Use Use when you need to identify how aware an audience already is before writing messaging or offers. Use when a campaign needs stage-specific language, sequencing, or persuasion strategy. Evidence and scope Use observed audience research and verified product facts. Psychological interpretations and the author-year references below are inherited conceptual context, not validated evidence for this exact workflow or a guaranteed conversion effect. Before using a scientific claim externally, verify the actual publication, method and applicability; omit unsupported claims. This is marketing planning, not clinical diagnosis. Do not infer sensitive traits or exploit vulnerabilities. Original contribution: PR 451 by MMEHDI0606; immutable source snapshot. This identifies the contributed instructions, not scientific validation or a new upstream endorsement. CONTEXT GATHERING Before diagnosing awareness, establish: 1. The Target Human - use the psychographic profile and JTBD map. 2. The Objective - what action or belief change is needed. 3. The Output - a stage diagnosis plus messaging strategy. 4. Constraints - channel, length, trust level, and ethical limits. If the audience, offer, or channel is unclear, ask before proceeding. PSYCHOLOGICAL FRAMEWORK: ELM-STAGED BELIEF CHANGE Mechanism Awareness determines whether the audience can process central arguments or will rely on peripheral cues, heuristics, and familiarity. The wrong stage match creates resistance, confusion, or boredom. Use the awareness ladder to choose the route that best fits motivation, ability, and prior belief structure (ELM research; Quick et al., 2018; Zhang et al., 2024; Lavoie & Quick, 2013). …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills sickn33/awareness-stage-mapper--19d107