Agent skill · marketing growth · refoundai
supply-demand-balance
Help users identify whether supply or demand is their primary growth bottleneck and apply tactical levers to achieve marketplace liquidity and long-term health.
Why this skill is useful
Provides strategic frameworks and insights for optimizing marketplace supply and demand dynamics that the AI wouldn't generate on its own.
What it needs
About 5k tokens when loaded. Last updated 2026-07-16. 1,223 stars on the source repository.
What this skill does
Supply Demand Balance Master marketplace liquidity by identifying bottlenecks and strategically scaling the harder side of the market. Help the user with supply demand balance using insights from 6 guests and posts across Lenny's Podcast and Newsletter. How to Help 1. Diagnose constraints - Analyze transaction data to determine if supply or demand is the primary factor limiting your current growth. 2. Select acquisition levers - Evaluate and prioritize the top two or three channels most likely to successfully bootstrap your initial supply side. 3. Define density targets - Establish clear thresholds for supply variety and volume needed to keep the demand side engaged. 4. Resolve trade-offs - Use guiding principles to navigate conflict between supply and demand needs during product prioritization. Core Principles Concentrate resources on supply first From "How to Kickstart and Scale a Marketplace Business – Part 2: Cracking the Chicken-and-Egg Problem 🐣 - Supply vs. Demand": "The lesson we took away from this was that all that matters is supply. So we decided to focus on that above all else. We postponed building brand and delightful product until we had liquidity. Dozens of other startups took another direction. Case after case, it proved a mistake." Achieve early liquidity by focusing nearly all resources on growing supply before investing heavily in brand building or product polish. Pinpoint the primary bottleneck From "How To Know If You're Supply or Demand Constrained 🤹♂️ - Phase 2 of Kickstarting and Scaling a Marketplace Business": "It simply means that your biggest constraint to driving additional transactions is a lack of supply (e.g. Airbnb Homes, Uber drivers) or a lack of demand (e.g. Rover dog owners, TaskRabbit customers). In theory, you always want more of both, but in many cases adding more of one side doesn’t actually lead to growth. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills refoundai/supply-demand-balance