Agent skill · marketing growth · refoundai
seo-strategy
Help users design and execute a modern SEO strategy that balances technical site health with programmatic content scaling and AI-driven discovery.
Why this skill is useful
Provides a structured approach to SEO strategy that includes programmatic design and AI adaptation techniques not commonly found in standard resources.
What it needs
About 5k tokens when loaded. Last updated 2026-07-16. 1,223 stars on the source repository.
What this skill does
SEO Growth Strategy Turn organic search into a scalable acquisition engine using programmatic data and systematic experimentation. Help the user with seo growth strategy using insights from 9 guests and posts across Lenny's Podcast and Newsletter. How to Help 1. Audit and Validation - Identify whether your target audience uses search for discovery and if you have the unique data required to compete. 2. Programmatic Design - Help structure 'Mad Libs' style templates that use internal data to generate thousands of high-value landing pages. 3. Experiment Setup - Guide the creation of a page-level bucketing framework to test title tags, content, and internal linking changes. 4. AI Adaptation - Reorient content toward mid-funnel queries and multiple authoritative mentions to capture traffic from LLMs and AI Overviews. Core Principles Shift to Mid-Funnel Queries Eli Schwartz: "And now you're in the mid-funnel and that's where SEO begins to matter. So the reason why I think this disruption is so big is because the journey changes, the discovery changes. So whereas before if you were a travel site and you were able to rank on best beach vacation within two hours of the United States, that's your ranking result." As AI summaries satisfy high-level discovery, businesses must focus on deeper research queries where users need detailed comparisons and specific data. SEO as a Product Feature Eli Schwartz: "Think of SEO as a product. The product managers are the people that should be thinking about this SEO question because it's a product question. Product people need to think about how do we position this to the user that is not going to find out about this from a social channel, that's not going to be attracted by an ad?" Search visibility should be led by product managers and integrated into the core product positioning rather than treated as a separate content exercise. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills refoundai/seo-strategy