Agent skill · marketing growth · refoundai
pr-and-press
Help users design and execute a press strategy that moves beyond vanity metrics to achieve specific business goals like funding, user acquisition, or B2B credibility.
Why this skill is useful
Provides specific strategies for targeting journalists and crafting effective outreach plans that the AI wouldn't reliably generate on its own.
What it needs
About 5k tokens when loaded. Last updated 2026-07-16. 1,223 stars on the source repository.
What this skill does
Mastering PR and Press Turn media coverage into a strategic engine for credibility, growth, and brand authority. Help the user with mastering pr and press using insights from 9 guests and posts across Lenny's Podcast and Newsletter. How to Help 1. Identify the objective - Determine if the goal is social proof for investors, a launch spike, or B2B sales credibility. 2. Refine the narrative - Simplify the product mission into a jargon-free story that is truly remarkable. 3. Target the right journalists - Match the story type to specific publications and reporters whose beats align with the news. 4. Develop the outreach plan - Craft direct, value-driven pitches and prepare data to support the emotional vision. Core Principles Press as a tactical tool Jason Feifer: "You don't go out and raise money if you don't know what the money is for. You shouldn't go out and try to get press if you don't know what the press is for." Media coverage should be treated as a tactical tool for specific business goals like funding or awareness rather than a goal in itself. Define the purpose before you begin. Match news to media patterns Emilie Gerber: "And I'm talking about TechCrunch specifically here only because the reality is they are the publication that's going to be most likely to write your funding story, that's just kind of the way it works. And it's not a bad thing, they're actually... They don't have a paywall, they tend to do a very good job, they understand it. It's a well-oiled machine, and so we know if you've done a story with them, it's going to pretty much go how you want to plan it." Match your news to publications that have a well-oiled process for that specific category of story. For instance, TechCrunch is often the best fit for venture funding announcements. Minimize friction for consumer press Emilie Gerber: "The barrier to trying the product is very low, you can quickly type in a query, get the answer, and then see the power of the tool. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills refoundai/pr-and-press