Agent skill · marketing growth · refoundai
launch-planning
Help users plan, coordinate, and execute product launches that cut through market noise. This guide covers everything from internal alignment and GACCS briefs to community engagement and viral mechanics.
Why this skill is useful
Provides a structured GACCS brief template and frameworks for generating launch buzz that the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-07-16. 1,223 stars on the source repository.
What this skill does
Product Launch Planning Build momentum and drive adoption by turning product updates into remarkable market events. Help the user with product launch planning using insights from 18 guests and posts across Lenny's Podcast and Newsletter. How to Help 1. Draft a GACCS brief - Help users define clear project goals, target audiences, and non-goals to prevent scope creep. 2. Select a buzz strategy - Identify which of the ten 'remarkable' categories, such as stunts or viral videos, best aligns with the product. 3. Sequence the launch - Structure the rollout from manual outreach to public platform coordination. 4. Optimize platform assets - Guide the creation of specific assets for high-impact channels like Product Hunt or social media. Core Principles Optimize for remarkability From "Generating buzz": "Here’s the hard truth: No one cares about your new product. As Marc Andreessen said, “everyone’s time is already allocated.”" To break through the attention barrier, a launch must be worth making a remark about. Focus on creating something that people feel they must share with others. Force alignment with briefs From "How to get your marketing team to drive more impact": "The GACCS framework (Goals, Audience, Creative, Channels, Stakeholders) keeps teams from doing busywork, drives cross-team alignment, and helps marketers produce more work that your prospects and customers—and coworkers—love. In short, it helps stop marketing work from being a waste of time." Use structured GACCS briefs for any project longer than a tweet. Forcing alignment on goals and audiences before execution prevents wasted effort and scope creep. Use deadlines as forcing functions Claire Butler: "This was a forcing function for us to do our messaging and positioning. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills refoundai/launch-planning