Agent skill · marketing growth · pedronauck
brand-storytelling
Help users craft compelling brand narratives. Use when someone is defining brand strategy, writing company positioning, creating pitch narratives, developing messaging frameworks, or trying to make their company story more memorable.
Why this skill is useful
Provides structured frameworks and techniques for crafting compelling brand narratives that the AI wouldn't reliably generate on its own.
What it needs
About 3k tokens when loaded. Last updated 2026-08-01. 564 stars on the source repository.
What this skill does
Brand Storytelling Help the user craft compelling narratives that make their brand memorable using techniques from 30 product leaders and storytelling experts. How to Help When the user asks for help with brand storytelling: 1. Understand the context - Ask who the audience is (investors, customers, employees) and what action they want to inspire 2. Find the core story - Help identify the transformation, movement, or unique insight at the heart of the brand 3. Structure the narrative - Apply proven frameworks to organize the story effectively 4. Make it memorable - Help craft specific phrases, metaphors, and moments that stick Core Principles Lead a movement, don't just solve a problem Andy Raskin: "This structure is about defining a movement—that's very different from 'I'm going to solve your problem.'" Frame your brand as the leader of a shift toward a new way of winning. Story before product Brian Chesky: "One of the first things we do is figure out what the story is. The story often dictates the product. A story is a helpful way to develop a cohesive product." Define the narrative before finalizing features. Find the five-second moment Matthew Dicks: "Every story is about a singular moment—I call it five seconds. A moment of transformation or realization. 98% of the story provides context to make that moment clear." Identify the single moment of change. Start in the middle of the action Merci Grace: "Every pitch should start in the middle of the action, like Mission Impossible. Tom Cruise is always doing crazy shit before the actual mission. It gets attention." Skip the boring setup—hook them immediately. Problems beat successes Jason Feifer: "Success stories aren't interesting. Problem-solving stories are. Frame your story around a specific challenge you faced and the counterintuitive way you solved it." You're Obi-Wan, not Luke Mike Maples Jr: "The customer is the hero (Luke Skywalker), the founder is the mentor (Obi-Wan) providing the tools. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills pedronauck/brand-storytelling