Agent skill · marketing growth · onewave-ai
utm-link-generator
Generates properly tagged UTM links with consistent naming conventions. Maintains a UTM registry file (utm-registry.json) to enforce naming consistency, prevent duplicates, generate short links, and output ready-to-copy links for LinkedIn, email, social, and ads.
Why this skill is useful
Adds a structured UTM link generation process with validation and registry management that the AI wouldn't reliably generate on its own.
What it needs
Requires bash installed locally. About 2k tokens when loaded. Last updated 2026-07-15. 242 stars on the source repository.
What this skill does
UTM Link Generator Generate UTM-tagged links under a single naming-governance system: a utm-registry.json that enforces canonical conventions, prevents duplicates and naming drift, and outputs platform-ready links for LinkedIn, email, social, and ads. Contents references/naming-conventions.md -- enforced rules, UTM parameter reference, canonical source/medium lists, campaign naming pattern. references/platform-variants.md -- per-platform link templates (LinkedIn, email, social, paid ads). references/registry-schema.md -- utm-registry.json structure plus validation-report and output-summary templates. references/bulk-and-registry-ops.md -- bulk generation, registry commands (audit/add/report/export), error handling, integrations, best practices. Capabilities 1. Generate UTM-tagged URLs with validated, consistent parameters. 2. Maintain utm-registry.json tracking all links and enforcing conventions. 3. Prevent duplicates -- warn when a similar link already exists. 4. Format platform-specific variants (LinkedIn, email, social, ads). 5. Bulk-generate variants for A/B testing or multi-channel campaigns. 6. Validate -- reject malformed URLs, empty parameters, and convention violations. 7. Report -- generate campaign tracking summaries from the registry. Workflow 1. Accept input. Collect destination URL, source, medium, campaign (all required) plus optional term, content, and target platforms. Extract these from a natural-language brief when not given explicitly. 2. Validate and normalize. Lowercase, replace spaces with hyphens, strip non-[a-z0-9-] characters, auto-correct known aliases, reject unknown source/medium values (suggest closest match), validate URL form, enforce the 50-character limit. Report corrections using the template in references/registry-schema.md. Full rules in references/naming-conventions.md. 3. Check registry for duplicates. Read utm-registry.json (create if missing). …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills onewave-ai/utm-link-generator