Agent skill · marketing growth · onewave-ai
pricing-strategy
Designs pricing strategies for products and services. Takes product/service, costs, target market, competitors. Analyzes cost-plus, value-based, competitor-based, penetration, premium models. Researches competitor pricing. Generates pricing-strategy.md with recommended model, price points, tier structure, discount policies, annual vs monthly analysis, sensitivity to churn, expansion revenue modeling.
Why this skill is useful
Provides a structured approach to pricing strategy with specific market analysis techniques and templates that the AI wouldn't reliably generate on its own.
What it needs
About 2k tokens when loaded. Last updated 2026-07-15. 242 stars on the source repository.
What this skill does
Pricing Strategy Designer Design data-driven pricing strategies that maximize revenue, align with market positioning, and scale with the business across B2B SaaS, consumer products, services, marketplaces, and physical goods. Contents references/required-inputs.md -- Inputs to gather before starting (product, market, competition, business context). references/analysis-framework.md -- The five pricing models to evaluate (cost-plus, value-based, competitor-based, penetration, premium). references/output-template.md -- Full pricing-strategy.md structure to populate. references/best-practices.md -- Best practices, trigger phrases, and a worked example. Workflow 1. Gather inputs. Collect product, cost, market, and competitor information. See references/required-inputs.md. If anything is missing, ask before proceeding. 2. Research competitors. Use WebSearch and WebFetch to find current competitor pricing. Look for official pricing pages (search "[competitor] pricing"), G2/Capterra/TrustRadius comparisons, recent blog posts or press releases about pricing changes, and Crunchbase for funding and growth signals. 3. Analyze the market. Determine where the product sits in the competitive landscape using market reports, analyst commentary, and customer reviews that mention pricing. 4. Build the cost model. Fill in the cost structure with the user. When exact numbers are unavailable, use industry benchmarks and note the assumptions. 5. Evaluate all five pricing models. Score each model against the specific product and market context using the framework in references/analysis-framework.md. Do not skip a model; even when one is obviously wrong, explain why. 6. Design the tier structure. Create tiers that align with customer segments, create natural upgrade paths, and maximize expansion revenue. 7. Model the financials. Project revenue, churn, expansion, and cash flow under multiple scenarios. 8. Write the strategy document. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills onewave-ai/pricing-strategy