Agent skill · marketing growth · onewave-ai
local-seo-optimizer
Get a local business found on Google -- audit and optimize the Google Business Profile, local pack ranking factors, review velocity, NAP consistency across directories, and location pages. For businesses whose customers search "near me," this outranks everything else in marketing.
Why this skill is useful
Provides a detailed audit and optimization workflow for local SEO that includes specific local ranking factors and actionable insights not commonly found in generic SEO resources.
What it needs
About 2k tokens when loaded. Last updated 2026-07-15. 242 stars on the source repository.
What this skill does
Local SEO Optimizer For a local business, the Google Business Profile is the real homepage and the local pack (map results) is the real search ranking. This skill audits the three local ranking pillars -- relevance, distance, prominence -- and produces the fix list. Complements seo-optimizer (content/on-page SEO); this is the maps-and-profile layer. Workflow 1. Baseline. Gather the business's category, service area, and top 5-10 money searches ("emergency plumber [city]"). Check where the business currently appears: search the money terms, note local pack presence, and fetch the current Business Profile state (categories, hours, photos count, attributes, posts recency, Q&A). 2. Profile audit. Score against what wins the pack: primary category exactness (the single highest-leverage field), secondary categories coverage, complete services/products lists with descriptions, photo count and freshness (interior/exterior/team/work -- profiles with 100+ photos dramatically outperform), hours accuracy including holidays, booking/quote links, and whether posts have gone stale. 3. Review engine. Review count, average, velocity vs. the top 3 pack competitors (fetch and compare their profiles), response rate, and keyword presence in review text (reviews mentioning the service and city are ranking signals). Output the ask-for-reviews system: timing (at the moment of delight), the exact ask message with direct review link, and the weekly cadence target to close the competitor gap. Pair with review-response-writer for the response side. 4. NAP sweep. Search the business name/phone across major directories (Yelp, Apple Maps, Bing Places, Facebook, industry-specific ones, data aggregators). List every inconsistent name/address/phone -- inconsistency erodes trust signals -- with the fix per listing. 5. Website local layer. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills onewave-ai/local-seo-optimizer