Agent skill · writing content · onewave-ai
landing-page-copywriter
Write high-converting landing page copy using proven frameworks like PAS (Problem-Agitate-Solution), AIDA, and StoryBrand. Creates headlines, value propositions, CTAs, and full page sections optimized for conversion. Use when users need landing page copy, sales page content, or marketing website text.
Why this skill is useful
Provides structured frameworks and specific guidelines for crafting high-converting landing page copy that the AI wouldn't reliably generate on its own.
What it needs
About 2k tokens when loaded. Last updated 2026-07-15. 242 stars on the source repository.
What this skill does
Landing Page Copywriter Create high-converting landing page copy using proven copywriting frameworks. Instructions Follow this workflow to produce landing page copy or marketing website content. 1. Gather product/service information. Determine: The product or service being sold The target audience The problem it solves The competitive advantage (what makes it unique) The action visitors should take Available social proof, testimonials, or data points 2. Choose a copywriting framework. PAS (Problem-Agitate-Solution): Identify the pain point Amplify the consequences Present the solution AIDA (Attention-Interest-Desire-Action): Grab attention with a bold claim Build interest with details Create desire with benefits Prompt action with a CTA StoryBrand: The hero (customer) has a problem Meets a guide (the brand) Who gives them a plan Calls them to action That results in success or avoids failure 3. Generate landing page sections. Hero section: Headline (value proposition in 10 words or less) Subheadline (expand on the value) Primary CTA button text Trust indicators (used by X companies, Y reviews) Problem section: Identify the pain point the audience feels Use emotional language Include 2-3 specific scenarios Solution section: Explain how the product solves the problem Cover 3-5 key features with benefit-focused descriptions State why it beats alternatives How it works: Lay out 3-4 simple steps Give each step an icon concept and a description End with a CTA Social proof: Structure testimonials (quote + name + role + company) Include a case study snippet Add trust badges or metrics Pricing/plans (if applicable): Provide a feature comparison Highlight the recommended plan Add money-back guarantee copy FAQ: Address 5-7 common objections Give clear, confident answers Final CTA: Add an urgency or scarcity element Include risk reversal (guarantee) Write button text that reinforces value 4. Format the output using the template in references/output-template.md. 5. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills onewave-ai/landing-page-copywriter