Agent skill · marketing growth · onewave-ai
customer-journey-mapper
Maps the full customer journey from first touch to advocacy. Generates a comprehensive customer-journey.md with all stages, touchpoints, emotions, pain points, opportunities, Mermaid diagrams, and metrics. Use when mapping customer experience, designing onboarding flows, identifying churn risks, or optimizing conversion funnels.
Why this skill is useful
Generates a detailed customer journey map with actionable insights and specific metrics that the AI wouldn't reliably create on its own.
What it needs
About 2k tokens when loaded. Last updated 2026-07-15. 242 stars on the source repository.
What this skill does
Customer Journey Mapper Produce a comprehensive, actionable customer journey map spanning every stage from initial awareness through long-term advocacy. Contents references/journey-stages.md — the seven stages and the dimensions to analyze for each references/output-template.md — exact structure for the generated customer-journey.md references/mermaid-diagrams.md — both required Mermaid diagrams and the satisfaction scoring guide references/examples.md — invocation examples, research protocol, and ambiguity handling Workflow 1. Collect inputs. Gather Product/Service, Target Persona, Touchpoints (optional), and Channels. When any are missing, infer reasonable values and document the assumptions at the top of the output. Ask one clarifying question only when the product type is genuinely unclear. 2. Research context. Use WebSearch to ground the map in real reviews, complaints, competitor comparisons, and industry patterns. See references/examples.md for the research protocol. 3. Map all seven stages. Build a detailed stage-by-stage analysis covering Awareness, Consideration, Decision, Onboarding, Retention, Expansion, and Advocacy. See references/journey-stages.md for the dimensions to cover per stage. 4. Identify opportunities. Surface pain points, emotional states, and improvement opportunities at every stage. Include honest friction even in generally positive stages, and cross-reference how one stage's issues create downstream effects. 5. Generate the deliverable. Write customer-journey.md to the current working directory following references/output-template.md. Include both Mermaid diagrams per references/mermaid-diagrams.md. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills onewave-ai/customer-journey-mapper