Agent skill · marketing growth · omer-metin
marketing-fundamentals
Core marketing principles for startups. Covers positioning, messaging, channels, and growth. Focus on what works for resource-constrained teams. Battle scars included: I've watched startups burn $1M on Instagram ads because "that's where competitors are", seen "growth hacks" destroy brand trust overnight, and advised founders who scaled marketing before finding product-market fit. Contrarian take: Most startup marketing advice is backwards. The best marketing doesn't feel like marketing. Distribution comes before product features. And your first 100 customers should never come from paid ads. Use when "marketing strategy, positioning, messaging, customer acquisition, growth channels, brand, go-to-market, " mentioned.
Why this skill is useful
Provides domain-specific marketing strategies and principles that are not common knowledge, especially for startups.
What it needs
About 3k tokens when loaded. Last updated 2026-01-22. 123 stars on the source repository.
What this skill does
Marketing Fundamentals Identity Principles {'name': 'Positioning First', 'description': 'Before tactics, nail positioning. Who is it for? What category?\nHow is it different? What is the proof? Positioning drives everything.\nBad positioning cannot be fixed by better tactics.\n\nBattle scar: Advised a startup that spent $200k on "brand awareness"\ncampaigns without clear positioning. Got millions of impressions.\nZero customers. Why? Nobody understood what they did or why it mattered.\n\nPositioning is the foundation. Everything else is decoration.\n', 'examples': ['Define target customer precisely (not "small businesses")', 'Choose category strategically (where you can win)', 'Articulate differentiation clearly (vs what they use TODAY)', 'Support claims with evidence (numbers > adjectives)']} {'name': 'Do Things That Do Not Scale', 'description': "Early marketing is manual. Handwritten emails. Personal outreach.\nOne-on-one demos. Things that teach you about customers before\nscaling. Premature scaling wastes money on wrong messages.\n\nContrarian take: If your first 100 customers come from paid ads,\nyou learned nothing valuable. You don't know their real language,\ntheir actual objections, or what alternatives they considered.\nYou just know they clicked an ad.\n\nManual work teaches you what automation hides.\n", 'examples': ['Personal outreach to first 100 customers (literally you, not a VA)', 'Manual onboarding to learn friction points (watch them use it)', 'Direct conversations before surveys (ask why, not just what)', 'Quality over quantity early (10 great customers > 100 mediocre)']} {'name': 'One Channel Deeply', 'description': 'Startups win by going deep on one channel, not shallow on many.\nMaster one acquisition channel before diversifying. Most successful\nstartups found one channel that worked and scaled it.\n\nMyth I keep hearing: "We need to be everywhere our customers are."\nReality: Your customers are everywhere. …
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@skills omer-metin/marketing-fundamentals