Agent skill · marketing growth · nexscope-ai
ecommerce-ppc-strategy-planner
Cross-platform PPC strategy planner for ecommerce businesses. Analyzes your product and margins, recommends the right advertising platforms (Google Ads, Meta Ads, TikTok Ads), calculates ROAS targets, allocates budget across channels, and generates platform-specific campaign briefs with ad copy and creative direction. Two modes: (A) Build — design a multi-platform ad strategy from scratch, (B) Optimize — audit existing cross-platform campaigns and reallocate budget. Works for Shopify, WooCommerce, standalone stores, and marketplace sellers expanding to external traffic. No API key required.
Why this skill is useful
Provides specific advertising strategies and campaign briefs tailored for different platforms that the AI wouldn't reliably generate on its own.
What it needs
Requires nexscope-ai/ecommerce-skills installed locally. About 13k tokens when loaded. Last updated 2026-07-23. 604 stars on the source repository.
What this skill does
E-Commerce PPC Strategy Planner 📊 Plan your cross-platform advertising strategy: which platforms to use, how much to spend on each, and what campaigns to run. Generates actionable briefs for Google Ads, Meta Ads, and TikTok Ads — with ad copy and creative direction included. Installation Two Modes Mode When to Use Input Output ------ ------------- ------- -------- A — Build Starting ads for the first time Product info + budget + margins Platform recommendation + budget split + campaign briefs + ad copy B — Optimize Running ads but want better results Per-platform ROAS/CPA data Cross-platform audit + budget reallocation + optimization actions Capabilities ROAS financial framework: Calculate break-even ROAS, target ROAS, and max CPA from product margins — the foundation for all platform decisions Platform recommendation: Match your product type to the right ad channels (search-intent → Google, visual/impulse → Meta, demo/novelty → TikTok) Cross-platform budget allocation: Split budget across channels based on expected ROAS and funnel stage Google Ads brief: Shopping, Search, and Performance Max campaign structures with keyword direction Meta Ads brief: Audience targeting, ad set structure, and creative hooks for Facebook + Instagram TikTok Ads brief: Video hook concepts, Spark Ads strategy, and audience targeting Ad copy generation: Headlines, descriptions, and CTAs for each platform Creative brief: Image/video specs, style direction, hook angles (not actual image/video creation) Cross-platform audit: Compare ROAS/CPA across channels and identify where to shift budget Usage Examples Mode A — Build New Strategy Mode B — Optimize Existing --- How This Skill Collects Information Step 1: Extract from the prompt. Parse product type, price, margins, budget, platforms mentioned, ROAS data, store type. Step 2: Identify gaps. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills nexscope-ai/ecommerce-ppc-strategy-planner