Agent skill · marketing growth · nexscope-ai
amazon-ppc-campaign
Amazon PPC campaign builder and optimizer for sellers. Two modes: (A) Build — design a complete campaign structure from scratch with keyword groupings, bid calculations, and negative keyword lists, (B) Optimize — audit existing campaigns using search term reports, identify keyword funnel opportunities, calculate bid adjustments, and generate a week-by-week action plan. Integrates with amazon-keyword-research for keyword input. No API key required. Use when: (1) setting up Amazon PPC campaigns for a new product, (2) auditing existing campaign performance and ACoS, (3) optimizing keyword bids and negative keywords, (4) building Auto/Manual/Exact campaign structures, (5) analyzing search term reports for opportunities, (6) calculating break-even ACoS and target ACoS, (7) scaling profitable campaigns to Sponsored Brands or Display.
Why this skill is useful
Provides a structured approach to building and optimizing Amazon PPC campaigns, including specific bid adjustment calculations and keyword management strategies that the AI wouldn't reliably generate on its own.
What it needs
Requires nexscope-ai/amazon-skills installed locally. About 12k tokens when loaded. Last updated 2026-07-23. 504 stars on the source repository.
What this skill does
Amazon PPC Campaign Optimization 📢 Build profitable PPC campaign structures from scratch, or audit and optimize existing campaigns with data-driven bid adjustments. No API key — works out of the box. Installation Two Modes Mode When to Use Input Output ------ ------------- ------- -------- A — Build Launching PPC for a new product Product info + keywords + margins Complete campaign blueprint + keyword groupings + initial bids B — Optimize Improving existing campaigns Campaign data + search term reports + current ACoS Optimization plan + bid adjustments + negative keyword list Capabilities ACoS financial framework: Calculate break-even ACoS, target ACoS, and Max CPC from product margins — the foundation for every bid decision Campaign architecture design: Build a structured Auto → Broad → Exact funnel with proper negative keyword isolation between campaigns Keyword grouping: Organize keywords into campaign buckets with match types and initial bids based on confidence level Bid optimization: Apply ACoS-based bid adjustment rules using industry-standard formulas (cut/increase by percentage based on ACoS range) Keyword funnel analysis: Identify migration opportunities (Auto→Broad→Exact) and wasted spend (high-click zero-sale terms) Negative keyword management: Generate seed lists (cross-campaign, irrelevant terms, generic waste modifiers) and ongoing additions from search term data Search term report analysis: Parse user-provided campaign data to find profitable terms, wasteful terms, and optimization gaps Competitor ASIN targeting: Build product targeting campaigns aimed at competitor product pages Integration chain: Works with amazon-keyword-research for keyword input and amazon-listing-optimization for pre-launch listing quality checks Usage Examples Mode A — Build New Campaigns Mode B — Optimize Existing Campaigns Short Prompts Work Too --- How This Skill Collects Information Users rarely provide everything upfront — and they don't need to. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills nexscope-ai/amazon-ppc-campaign