Agent skill · marketing growth · mvanhorn
pp-semrush
Every Semrush Analytics + Projects feature, plus a local SQLite store and cross-domain joins no other Semrush tool has. Trigger phrases: `show me what changed for <domain> this week`, `find the keyword gap between <my domain> and <competitor>`, `show me new referring domains for <domain>`, `triage my Site Audit`, `what did Semrush cost me this month`, `detect keyword cannibalization on <domain>`, `track SERP feature changes for <keyword>`, `use semrush`, `run semrush`.
Why this skill is useful
Adds a CLI tool with unique commands for querying Semrush data without re-spending credits, enabling efficient data management and analysis.
What it needs
Requires semrush-pp-cli installed locally. About 11k tokens when loaded. Last updated 2026-08-06. 1,890 stars on the source repository.
What this skill does
Semrush — Printing Press CLI Prerequisites: Install the CLI This skill drives the semrush-pp-cli binary. You must verify the CLI is installed before invoking any command from this skill. If it is missing, install it first: 1. Install via the Printing Press installer. It defaults binaries to $HOME/.local/bin on macOS/Linux and %LOCALAPPDATA%\Programs\PrintingPress\bin on Windows: 2. Verify: semrush-pp-cli --version 3. Ensure the reported install directory is on $PATH for the agent/runtime that will invoke this skill. If the npx install fails (no Node, offline, etc.), fall back to a direct Go install (requires Go 1.26.6 or newer): If --version reports "command not found" after install, the runtime cannot see the binary directory on $PATH. Do not proceed with skill commands until verification succeeds. When to Use This CLI Use this CLI when you need to query Semrush data the same way more than once — weekly drift, keyword gap, backlink gap, Site Audit regression — or when you're orchestrating Semrush through an agent that should not re-spend credits on data already pulled. It's not the right tool for one-off ad-hoc lookups (the official Semrush UI is faster) or for Trends API workflows (out of scope by design). Unique Capabilities These capabilities aren't available in any other tool for this API. Local state that compounds drift — Diff this week's domain + keyword snapshot against last week's to see what moved, without re-spending credits on the data you already pulled. When an agent is asked 'what changed for this domain this week', this is the single command that answers it from the local store with no API spend. snapshot — Tag the current local-store state of any resource (e.g. monday-baseline) and later diff any two tags to see exactly what moved between them. Lets an agent reason about state across multiple weeks of conversations without re-paying for the same data. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills mvanhorn/semrush