Agent skill · marketing growth · kostja94
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
Why this skill is useful
Provides detailed frameworks and strategies for video marketing that the AI wouldn't reliably generate on its own.
What it needs
About 2k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Content: Video Marketing Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy). Identify: 1. Format: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar) 2. Goal: Awareness, consideration, conversion, education 3. Platform: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form Short-Form vs Long-Form Format Length Use Platforms -------- -------- ----- ----------- Short-form 15–60 sec Hooks, tips, UGC-style; 90% watch daily TikTok, Reels, Shorts Long-form 3–15+ min Deep dives; tutorials; Gen Z discovers via short, engages with long YouTube Optimal short-form length: 31–60 seconds for higher completion rates. Critical First 3 Seconds 71% of viewers decide within 3 seconds whether to continue. Hook types: Hook Type Example ----------- --------- Story-driven "Three months ago, I had zero subscribers..." Contrarian "Everyone says X. Here's why they're wrong." Question "Why do 90% of startups fail at this?" Result-focused "I went from 0 to 10K in 30 days. Here's how." Script Structure (Short-Form) Hook (0–3 sec) → Problem (3–15 sec) → Solution (15–45 sec) → CTA (final 5 sec) Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/video