Agent skill · data analytics · kostja94
traffic-analysis
When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel analysis," "traffic analysis," "traffic diversification," "natural traffic benchmark," or "organic vs paid traffic." For GA4 setup, use analytics-tracking.
Why this skill is useful
Provides specific methodologies for identifying and analyzing dark traffic and attribution patterns that the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Analytics: Traffic Guides website traffic analysis across all channels (organic, paid, social, referral, direct). Covers traffic source attribution, dark traffic identification, and multi-channel reporting. When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Scope Traffic sources: Organic, paid, social, referral, direct, email Dark traffic: Unattributed visits labeled as "Direct / None" Attribution: UTM tagging, segmenting, reporting accuracy Branded vs. Non-Branded Traffic (Organic) Type Characteristics ------ ----------------- Branded Higher CTR, conversion, purchase intent; users closer to funnel bottom Non-branded Touchpoint with future users; most sites get more non-brand traffic; competition fiercer Brand traffic grows over time as brand awareness increases. Bot Traffic A large share of traffic can be bot traffic—RPA, search crawlers, spiders, scrapers. Exclude or segment when evaluating real user behavior; use GA4 filters or segments to isolate human traffic. Traffic Channels Channel Typical Sources Attribution --------- ----------------- ------------- Organic Google, Bing, other search Referrer preserved Paid (web) Google Ads, Meta Ads, etc. UTM required Paid (app) App install ads; Google App Campaigns, Apple Search Ads UTM; in-app events Paid (TV/CTV) Streaming ads; Hulu, Roku, YouTube TV UTM for QR/URL; brand lift Social Public posts (Facebook, LinkedIn, etc.) Often preserved Referral External sites, backlinks Referrer preserved Direct Typed URL, bookmarks No referrer Email Newsletters, campaigns Often dark without UTM Dark Traffic What It Is Traffic without clear origin--analytics tools default to "Direct" when referrer is missing. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/traffic