Agent skill · data analytics · kostja94
analytics-tracking
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
Why this skill is useful
Provides specific GA4 event tracking implementation details and naming conventions that the AI wouldn't reliably generate on its own.
What it needs
Requires google-analytics account access. About 3k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Analytics: Tracking Guides analytics implementation: GA4 setup, event tracking, conversions, and data quality. Applies to web and app tracking across marketing channels. When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. User ID Purpose: Cross-device, cross-session user identification Implementation: Set userid when user is identified (e.g., login); send to GA4 Benefit: Accurate attribution across sessions; better audience building CTA Attribution (Article ROI) Track CTA clicks on key articles to measure content ROI: Action Purpose -------- --------- Event per CTA e.g., ctaclick with contenturl, contenttype Conversion Mark as conversion in GA4 for attribution Use Compare high vs low performers; optimize CTA placement and copy See seo-monitoring for article database and benchmark context. Infrastructure Requirements Component Purpose ----------- --------- Data warehouse Centralized data; BI reporting Event tracking User behavior; funnel mapping Attribution Ad pixels; attribution model; impression-to-sale tracking Optimization flow: Clean UTM + conversion events → attribution reports → optimize channel mix. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/tracking