Agent skill · marketing growth · kostja94
top-banner-generator
When the user wants to add, optimize, or audit a top announcement bar or sticky banner. Also use when the user mentions "announcement bar," "top banner," "sticky bar," "promo banner," "discount banner," "student discount banner," "header banner," "announcement bar design," "sticky header," "promo bar," "urgency banner," or "lead capture bar." For promos, use discount-marketing-strategy.
Why this skill is useful
Provides specific design guidelines and strategies for optimizing top banners that enhance conversion rates, which the AI may not generate reliably on its own.
What it needs
About 2k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Components: Top Banner (Announcement Bar) Guides top announcement bar and sticky banner design for conversion. Top banners answer visitor questions in ~3 seconds (trust, discount, free shipping, urgency) and can increase coupon redemption by 30-50% when used well. When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for offers, messaging, and Section 12 (Visual Identity). Identify: 1. Goal: Lead capture, promo, urgency, trust, free shipping 2. Placement: Above header (sticky) or below; dismissible or persistent 3. Audience: All visitors vs segmented (geo, returning, cart abandoners) Best Practices Use Cases Use Example ----- --------- Lead capture Newsletter, lead magnet, demo request Promo Discount code, flash sale, free shipping threshold Urgency Limited-time offer, countdown Trust Guarantee, security, shipping info Launch Product launch, event, cross-sell Discount Banner Types Discount Type Banner Example Related --------------- ---------------- --------- Annual discount "Save 20% with annual billing" discount-marketing-strategy Student/education "Students: 30% off today, 15% off ongoing" education-program Startups/education "Startups: Special pricing — Apply now" startups-page-generator BFCM / seasonal "Black Friday: 25% off — Use code BF25" discount-marketing-strategy First-time "New users: 20% off first year" discount-marketing-strategy Referral code "Get $10 off — Refer a friend" referral-program Placement: Discount banner is P1 for student/education (homepage); pricing page also shows. See education-program for placement priority (registration P0, pricing P1, banner P1). …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/top-banner