Agent skill · marketing growth · kostja94
tools-page-generator
When the user wants to create, optimize, or audit free tools pages. Also use when the user mentions "free tools," "tools page," "toolkit," "free [X] tool," "free [X] calculator," "free [X] checker," "lead magnet tool," "programmatic tools," or "tools hub." For content strategy, use content-strategy.
Why this skill is useful
Provides detailed guidelines for creating and optimizing free tools pages that enhance lead generation and traffic, which the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Pages: Tools (Free Tools) Guides free tools pages that drive traffic and lead generation for the main product. Tools are free, standalone utilities — not the primary monetization. They serve the same ICP as the paid product, are often extracted mini-features from the full product (low dev effort), and typically scale via programmatic SEO. Distinct from features (paid capabilities) and resources (content hub). When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, ICP, and conversion goals. Identify: 1. Tool types: Calculators, checkers, converters, generators (see Tool Types below) 2. ICP alignment: Same audience as paid product; tools solve related problems 3. Format: Single tool page vs. toolkit hub + per-tool pages 4. Gate strategy: No signup (max traffic) vs. email gate (lead capture) vs. usage limits (taste → upgrade) 5. Tech: Often SPA (single-page application); lightweight, fast load Tools vs Features Dimension Tools Features ---------- ------- ---------- Monetization Free; not primary revenue Paid product capabilities Purpose Lead gen, traffic, trust Conversion, evaluation Content Standalone utility; excerpt from product Full product capability list Scale Many tools; programmatic keywords Fewer, curated Format Often SPA; toolkit hub Benefit-led grid/list User intent "I need to do X now" (task) "What can this product do?" (evaluation) Tool Page Structure Section Purpose --------- --------- Headline Task-focused; "Free [X] Checker" or "Calculate [Y] in Seconds" Tool UI Input → process → output; minimal friction Instructions 1–3 steps; "Enter URL → Click Analyze → Get Results" Tool description What it does, who it's for; SEO content FAQ Tool-specific: "What i …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/tools