Agent skill · marketing growth · kostja94
testimonials-generator
When the user wants to add, optimize, or design customer testimonials, reviews, or case study sections. Also use when the user mentions "testimonials," "reviews," "customer quotes," "social proof," "case studies," "testimonial section," "customer reviews," "review schema," "testimonial design," or "social proof section." For case studies page, use customer-stories-page-generator.
Why this skill is useful
Provides specific guidelines for optimizing testimonial content and placement that the AI wouldn't reliably generate on its own.
What it needs
About 2k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Components: Testimonials Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for customer personas and industries. Identify: 1. Content type: Text quotes, video, case studies 2. Placement: Product pages, pricing, hero, dedicated page 3. Audience: B2B vs B2C; industry/role relevance Content Formats Format Effectiveness Best For -------- --------------- ---------- Video Highest; 77% say it influences buying Key landing pages Text + photo Versatile; easy to implement Product, pricing Case study Deep credibility; specific outcomes B2B, high-value Star ratings Quick trust signal E-commerce Video: 95% message retention vs 10% for text. Best Practices Content Specific results: "Increased revenue by 40%" over generic praise Real photos and names; avoid stock images Variety: Different customer types, industries, use cases Current: Update regularly; remove outdated testimonials Placement Product pages, pricing sections, near CTAs Filter by industry/role so prospects see relevant stories Organize by integration or outcome for specificity Credibility Signals Company logos, job titles Verified reviews (badges, links) Links to customer profiles or live stores when possible Before/after narratives for emotional connection Design Guidelines Clean layouts; readable typography Engaging visuals; avoid clutter Mobile-optimized; fast loading Carousel for multiple testimonials; see carousel for design and accessibility SEO Testimonial content can include keywords naturally Structured data (Review, AggregateRating) for rich snippets Accessibility …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/testimonials