Agent skill · marketing growth · kostja94
retention-strategy
When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing. Also use when the user mentions "retention," "churn," "customer lifecycle," "churn prevention," "at-risk customers," or "loyalty program." For lifecycle, use growth-funnel.
Why this skill is useful
Provides specific strategies and frameworks for analyzing and improving customer retention that the AI wouldn't reliably generate on its own.
What it needs
About 2k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Strategies: Retention Guides customer retention and churn prevention. Acquiring new customers costs 5–25× more than retaining; 5% retention improvement can increase profitability 25–95%. Use this skill when reducing churn, building retention programs, or identifying at-risk customers. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 9 (Documentation). Identify: 1. Churn type: Voluntary (active cancel) vs involuntary (payment failure) 2. Signals: Login frequency, feature usage, support tickets 3. Stage: Onboarding, expansion, renewal Churn Types Type Share Causes ------ ------- -------- Voluntary 60–80% Pricing, missing features, poor onboarding, relationship Involuntary 20–40% Payment failures, expired cards, billing Predictability: Most churn is predictable 30–90 days before cancellation via behavioral signals. Proactive vs Reactive Approach Conversion ---------- ------------ Reactive (after cancel) 15–20% Proactive (before decision) 60–80% Move from lagging indicator to early warning systems. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/retention