Agent skill · marketing growth · kostja94
rebranding-strategy
When the user wants to plan or execute a rebrand—domain change, 301 redirects, migration, or announcement. Also use when the user mentions "rebranding," "rebrand," "domain change," "domain migration," "301 redirect," "change domain name," "rebrand announcement," "social media rebrand," "brand launch," or "domain redirect." For domain choice, use domain-selection.
Why this skill is useful
Provides a detailed rebranding strategy including domain migration best practices and a comprehensive checklist that the AI wouldn't reliably generate on its own.
What it needs
About 3k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Strategy: Rebranding Guides rebranding execution: domain change, 301 redirects, migration checklist, and communication (social media, internal). Plan for months, not days or weeks. See domain-selection for initial domain choice; domain-architecture for domain structure decisions; multi-domain-brand-seo when multiple domains coexist. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand and product info. Identify: 1. Scope: Full rebrand (name, domain, identity) vs partial (logo, messaging only) 2. Domain change: Yes or no; old → new mapping 3. Timeline: Target launch date; typical 4–12 weeks 4. Channels: Website, social, product UI, directories, email Rebranding Timeline (Typical) Phase Duration Focus ------- ---------- ------- Audit & plan Weeks 1–2 Brand audit; inventory touchpoints; migration plan Prepare Weeks 2–6 New assets; redirect mapping; staging; backup Pre-launch Week 6–8 Internal announcement; social handle check; teasers Launch Week 8+ Go live; 301 redirects; multi-channel announcement Post-launch 2–4 weeks Monitor search, traffic; fix 404s; iterate Principle: Plan for months. Avoid changing domain and major structure in one migration—split into smaller migrations when possible. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/rebranding