Agent skill · marketing growth · kostja94
podcast-marketing
When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repurposing." For show notes, use article-content.
Why this skill is useful
Provides niche strategies for podcast marketing, SEO, and distribution that the AI wouldn't reliably generate on its own.
What it needs
About 2k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Content: Podcast Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read for audience, positioning, and content strategy. Identify: 1. Stage: Planning, launching, growing 2. Format: Interview, solo, co-hosted, narrative 3. Niche: Target audience, listener personas 4. Goals: Downloads, authority, lead gen, repurposing Content Strategy Element Guideline --------- ----------- Niche focus Define audience through listener personas; tailored content cuts through noise Quality over gimmicks Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency Episode structure Intro, main content, CTA; consistent format aids retention Distribution & Discovery Channel Share Optimization --------- ------- --------------- Search engines ~32% Transcripts, show notes, SEO-optimized titles/descriptions Podcast apps ~28% Title, description, cover art; category selection Social media ~24% Clips, quotes, repurposed content Word-of-mouth ~16% Cross-promotion, guest appearances Multi-channel: Repurpose across platforms to multiply discovery surface. SEO for Podcasts Search engines cannot listen to audio. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/podcast