Agent skill · marketing growth · kostja94
paid-ads-strategy
When the user wants to plan paid ads strategy, allocate ad budget, or choose paid channels. Also use when the user mentions "paid ads," "paid media," "PPC," "SEM," "web ads," "app ads," "TV ads," "CTV," "OOH," "banner ads," "ad network," "ad alliance," "Taaft ads," "Shopify App Store ads," "Google Ads," "Meta Ads," "PMF testing," "PMF validation," "test product-market fit with ads," "ad spend," "ad budget," "ROAS," "paid acquisition," "Quality Score," or "ad-to-page alignment." For Google Ads execution, use google-ads. For Meta Ads execution, use meta-ads. For landing page alignment, use landing-page-generator.
Why this skill is useful
Provides detailed strategies for paid ads, including budget allocation and channel selection that the AI wouldn't reliably generate on its own.
What it needs
About 7k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Strategies: Paid Ads Guides paid ads strategy: when to use paid acquisition, channel selection, budget allocation, ad-to-landing-page alignment, and cross-platform best practices. Paid ads (Google Ads, Meta, LinkedIn, Reddit, TikTok, etc.) deliver immediate reach and targeting; use when PMF is validated and budget allows. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Platform-specific execution: Web: google-ads, meta-ads, linkedin-ads, reddit-ads, tiktok-ads. App: app-ads. TV/Streaming: ctv-ads. Before Starting Check for project context first: If .agents/project-context.md or .claude/project-context.md exists, read it before asking questions. Gather this context (ask if not provided): Area Questions ------ ----------- Goals Primary objective? (Awareness, traffic, leads, sales, app installs) Target CPA/ROAS? Monthly budget? Constraints? Product & offer What are you promoting? Landing page URL? What makes it compelling? Audience Ideal customer? Problem you solve? What do they search for or care about? Existing customer data for lookalikes? Current state Run ads before? What worked/didn't? Pixel/conversion data? Funnel conversion rate? Two Modes: PMF Testing vs Conversion-Driven Mode When Goal Budget Metrics ------ ------ ------ -------- --------- PMF testing Pre-PMF; idea validation Validate demand, messaging, pricing, audience before building $47–500; small CTR, sign-up rate, bounce rate; low CTR/high bounce = messaging issue Conversion-driven PMF validated Commercialization; scale; efficient acquisition Scale; ROAS target ROAS, CAC, conversion rate PMF testing: Use paid ads as a learning tool—simple landing page, "Join Waitlist" or "Get Early Access" CTA, test ad variations (value props, price points, audiences). No full product needed. See google-ads for PMF testing setup. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/paid-ads