Agent skill · marketing growth · kostja94
local-seo
When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.
Why this skill is useful
Provides specific guidelines for optimizing Google Business Profile and local citations that the AI wouldn't reliably generate on its own.
What it needs
About 2k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
SEO: Local Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website). Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories NAP Consistency NAP = Name, Address, Phone. Critical for local rankings. Rule Guideline ------ ----------- Exact match "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities Fix first Audit and fix inconsistencies before adding new citations Tools BrightLocal, Whitespark, Moz Local for audit Google Business Profile Element Guideline --------- ----------- Address Physical address; no P.O. boxes Description 750 chars; primary keywords in first 100 Hours Accurate; seasonal availability Category Primary category matches business type Service-area Hide address if no storefront; define service areas Citation Building Targeted precision over submitting to every directory. Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.) Citation Audit Incorrect or outdated data Duplicate entries Missing listings on key directories Fix before adding; compounding errors harm rankings. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/local