Agent skill · marketing growth · kostja94
landing-page-generator
When the user wants to create, optimize, or audit campaign landing pages for paid ads, email, or other traffic. Also use when the user mentions "landing page," "PPC landing page," "SEM landing page," "conversion page," "campaign page," "lead capture page," "landing page optimization," "LP conversion," "single-page funnel," or "squeeze page." Not for the main site homepage; use homepage-generator.
Why this skill is useful
Provides specific guidelines and best practices for creating high-converting landing pages tailored to various traffic sources and goals.
What it needs
About 5k tokens when loaded. Last updated 2026-06-09. 860 stars on the source repository.
What this skill does
Pages: Landing Page Guides campaign landing page structure, conversion flow, and optimization. Primary use: Paid ads (PPC/SEM) — landing pages are typically built to receive paid traffic; ad-to-page alignment is critical for conversion. See paid-ads-strategy for when to use paid ads and ad-to-page alignment principles. Also applies to affiliate signup, product launch, lead capture, webinar registration, and other single-goal conversion pages. Scale: When building many landing pages (city-specific, product-specific, integration-specific), use programmatic-seo (template + data) and template-page-generator for template design. Differs from homepage (multi-purpose) and product pages (catalog). When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Paid Ads: LP Requirements When LP receives paid traffic: ad promise on page immediately; mobile-first (CTA above fold, fast load); minimal form (fewer fields); trust above fold. See paid-ads-strategy for full ad-to-page alignment and Quality Score. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and value proposition. Identify: 1. Page goal: Signup, purchase, lead capture, webinar, download 2. Traffic source: Paid ads, email, affiliate, organic 3. Audience: Cold vs warm; segment if known Landing Page Structure (5-Step Flow) Step Purpose Elements ------ --------- ---------- 1. Stop the scroll Capture attention in ~2.6 seconds Headline, subheadline, hero image or video 2. Earn trust Social proof before the ask Logos, testimonials, ratings, customer count 3. Explain value Benefits, features, use cases Clear copy; who it's for, what it does 4. Remove doubt Objection handling FAQ, guarantees, comparison 5. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills kostja94/landing-page